Targeted Web Site Traffic for Information Sites

If you run an information site, the majority of your Web site traffic will be interested in researching the subject, too early in the decision process to purchase. So how can you both attract targeted Web site traffic (i.e. visitors in the early decision stages) *and* earn revenue?
You can attract information seekers by structuring each page in your Web site so it gives information on a specific topic. This expands the list of key words through which searchers might find your site.
Other ways to earn revenue from traffic to an information Web site:
Initiate the two step process James Maduk explains in Part 1.
Participate in a few select affiliate programs, which you can promote on topic-specific pages in your Web site.
Join a targeted advertising network such as Google's AdSense.
Sell your own advertising space.
In any case, targeting Web site traffic in the "right" decision making stage creates a win-win situation. Your visitors find the information they need and you profit - through sales, advertising, or affiliate revenue - by meeting those needs.